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For
Immediate Release
Contact: Jeff Leach
504-715-0277
jeff@worldshealthiestpizza.com
(New Orleans) - New Orleans-based World's Healthiest Pizza (WHP)
will begin posting calorie and other nutrient
information directly on all in-store menu boards
and take-out menus by May 20, 2008 - following
important trends underway in other areas of
America including New York and California.
"Consumers are becoming increasingly interested in calculating
daily caloric intake and in order to do that,
it's important that restaurants provide that
information in highly visible areas," says
Jeff Leach, WHP Co-founder.
"We feel it's our responsibility to our customers to provide
full disclosure on the calories and other
nutrients in our products and WHP wants to take
a leadership role in New Orleans in getting out
in front of what will certainly be requirement
for any restaurant that wants to compete for
increasingly nutritional savvy customers,"
says WHP Co-founder Randy Crochet.
According to a new
statewide poll commissioned by the Center
for Science in the Public Interest and the
American Heart Association in Washington,
consumers are not very good at identifying
calorie counts for typical restaurant meals.
In addition to providing caloric information for all specialty pizzas and
popular combinations of toppings, WHP will
provide the estimated fat and fiber content per
serving. "With our low calorie / high fiber
per slice product offering, WHP will continue to
draw distinctions between what we see as the
pizza of the future and what is currently being
offered in market today. Continuing to pretend
and ignore the role that pizza may be playing in
our national epidemic of obesity and diabetes
will only guarantee continued suffering among
pizza lovers, says Leach. "It's time we
move to a new model for pizza and start helping
rather than hurting our customers" says
Leach.
Alecia Sanchez, Legislative Advocate for the
American Cancer Society in Sacramento, which is
currently drafting a bill in that state to
require menu labeling recently praised WHP for
its full disclosure efforts. "Given
the push back that we've been getting from the
restaurant industry, it's pretty big news when
someone is going to do it
voluntarily said Sanchez.
WHP
invites the Louisiana
Restaurant Association and member
restaurants in the greater New Orleans
area to join us in providing consumers the
information they need to make healthier choices
while dining out or ordering take out. It's the
right thing to do.
www.worldshealthiestpizza.com
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